首页 > 职业资格考试

题目内容（请给出正确答案）

[单选题]

Radio, television and press （） of conveying news and information.

A.are the most three common means

B.are the most common three means

C.are the three most common means

D.are three the most common means

答案

C、are the three most common means

如果结果不匹配，请联系老师获取答案

您可能会需要：

重置密码查看订单联系客服

安装优题宝APP，拍照搜题省时又省心！

更多“Radio, television and press （）…”相关的问题

第1题

A．filmB．televisionC．radioD．newspapers

A.film

B.television

C.radio

D.newspapers

点击查看答案

第2题

Radio is different from television in______it sends and receives pictures.A．whichB．thatC．w

Radio is different from television in______it sends and receives pictures.

A．which

B．that

C．what

D．this

点击查看答案

第3题

Radio and television have made it possible for advertisers toI（）the attention of millio

A.undertake

B.transport

C.capture

D.sacrifice

点击查看答案

第4题

Radio, television and press______of conveying news and information.A．are the most three co

Radio, television and press______of conveying news and information.

A．are the most three common means

B．are the most common three means

C．are the three most common means

D．are three the most common means

点击查看答案

第5题

Most radio and television stations in the United States are commercial stations, that is t

o say, they earn their money from【61】or commercials. Private companies purchase radio and television【62】from the commercial stations in order to advertise their products. Cable television stations are also【63】stations, though they do not usually have advertisements.【64】watch cable stations, people must pay the cable TV company a certain amount of money each month.

Public radio and television stations, on the【65】hand, do not have advertisements and people do not have to【66】to watch them. These stations gain their money from the【67】, from private companies, and from some of the【68】who watch or listen their programs. The【69】government and some large corporations give【70】,large gifts on money, to the public stations.

(66)

A．products

B．programs

C．produce

D．governments

点击查看答案

第6题

Television has changed the lifestyle. of people in every industrialized country in the wor

ld. In the United States, where sociologists have studied the effects, some interesting observations have been made.

Television, although not essential, has become an important part of most people’s lives. It alters people's ways of seeing the world; in many ways, it supports and sustains (维持) modern life. Television has become a baby-sitter, an introducer of conversations, the major transmitter of culture, a keeper of tradition. Yet when what can be seen on TV in one day is critically analyzed, it becomes evident that television is not a teacher but a sustainer; the poor quality of programming does not elevate (提高)people into greater understanding, but rather maintains and encourages the life as it exists.

The primary reason for the lack of quality in American television is related to both the history of TV programming development and the economics of TV. Television in America began with the radio. Radio companies and their sponsors first experimented with television. Therefore, the close relationship which the advertisers had with radio programs became the system for American TV. Sponsors not only paid money for time within programs, but many actually produced the programs. Thus, in American society, television is primarily concerned with reflecting and attracting society rather than experimenting with new ideas. Advertisers want to attract the largest viewing audience possible. To do so requires that the programs be entertaining rather than educational, attractive rather than challenging.

Television in America today remains, to a large extent, with the same organization and standards as it had thirty years ago. The hope for further development and true achievement toward improving society will require a change in the entire system.

According to the author American television is poor in quality because ______.

A．advertisers are interested in experimenting with new ideas

B．it is still at an early stage of development, compared with the radio

C．the programs have to be developed in the interests of the sponsors for economic reasons

D．it is controlled by radio companies

点击查看答案

第7题

Curiosity is not only a possible motivation, it is also a great help in your learning lang

uages. Remember that a language is not 11 a grammatical system. It is the 12 of a certain culture of different cultures. It is no good 13 strings of words and lists of grammatical rules 14 you know as much as possible about the background of the language, so that you can understand the ideas conveyed and the references made, as well as the inferences which can 15 the information clearly given. So learn as much as you can about the different cultures which 16 English-watch television programs, listen to the radio, try to obtain 17 and magazines written by native speakers, look at advertisements, and, above all, read-not textbooks, 18 novels, poems and plays. They will show you how a language is 19 used. The English language is a living form. of expression which derives much of its 20 from the context, and much of its effect from a whole network of extra-linguistic knowledge.

11．A. just B. even C. so D. that

点击查看答案

第8题

Advertisement can be thought of as "the means of making known in order to buy or sell good

s or services". Advertisement aims to increase people's awareness and arouse interest. It tries to inform. and to persuade. The media are all used to spread the message. The press offers a fairly cheap method and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for lo cal market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.

There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.

We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to in creased demand, production costs are reduced, and the customer pays less.

It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.

Advertisement is often used to ______ .

A．deceive customers

B．increase production

C．arouse suspicion

D．push the sale

点击查看答案

第9题

CompArisons WErE DrAwn BEtwEEn thE DEvElopmEnt oF tElEvision in thE 20th CEntury AnD thE DiFFusion oFprinting in thE 15th AnD 16th CEnturiEs. yEt muCh hAD hAppEnED {{u}} (67) {{/u}} .As WAs DisCussEDBEForE, it WAS not {{u}} (68) {{/u}} thE 19th CEntury thAt thE nEwspApEr BECAmE thE DominAnt prE-EIECtroniC {{u}} (69) {{/u}}, Following in thE WAkE oF thE pAmphlEt AnD thE Book AnD in thE {{u}} (70){{/u}} oF thE pErioDiCAI. it WAS During thE SAmE timE thAt thE CommuniCAtions rEvolution {{u}} (71){{/u}} up, BEginning with trAnsport, thE rAilwAy, AnD IEADing {{U}} (72) {{/u}} through thE tElEgrAph,thE tEIEphonE, rADio, AnD motion piCturEs {{u}} (73) {{/u}} thE 20th-CEntury worlD oF thE motor CAr AnDthE AirplAnE. not EvEryonE sEEs thAt proCEss in {{u}} (74) {{/u}}. it is importAnt to Do so.it is gEnErAlly rECognizED, {{u}} (75) {{/u}}, thAt thE introDuCtion oF thE ComputEr in thE EArly 20thCEntury, {{u}} (76) {{/u}} By thE invEntion oF thE intEgrAtED CirCuit During thE 1960s, rADiCAlly ChAngEDthE proCEss, {{u} (77) {{/u}}its impACt on thE mEDiA WAS not immEDiAtEly {{u}} (78) {{/u}}.As timEwEnt By, ComputErs BECAmE smAllEr AnD morE powErFul, AnD thEy BECAmE "pErsonAl" too, As wEll As .{{u}} (79) {{/u}}, with DisplAy BEComing shArpEr AnD storAgE {{u}} (80) {{/u}} inCrEAsing. thEy WErEthought oF, likE pEopIE, in{{u}} (81) {{/u}} oF gEnErAtions, with thE DistAnCE BEtwEEn gEnErAtions muCh{{u}} (82) {{/u}}.it WAS within thE ComputEr AgE thAt thE tErm "inFormAtion soCiEty" BEgAn to BE wiDEly usED to DEsCriBEthE {{u}} (83) {{/u}} within whiCh WE now livE. thE CommuniCAtions rEvolution hAs {{u}} (84) {{/u}}Both work AnD lEisurE AnD how WE think AnD FEEI Both ABout pIACE AnD timE, But thErE hAvE BEEn {{u}}

(85) {{/u}} viEws ABout its EConomiC, politiCAl, soCiAl AnD CulturAl impliCAtions. "BEnEFits" hAvE BEEnwEighED {{u}} (86) {{/u}} "hArmFul" outComEs.AnD gEnErAlizAtions hAvE provED DiFFiCult.

A.ABovE

B.upon

C.AgAinst

D.with

点击查看答案

第10题

Material culture refers to the touchable, material "things"—physical objects that can be s

een, held, fell, used — that a culture produces. Examining a culture's tools and technology can tell us about the group's history and way of life. Similarly, research into the material culture of music: can help us to understand the music culture. The most vivid body of "things" in it, of course, are musical instruments. We cannot bear for ourselves the actual sound of any musical performance before the 1870s when phonograph was invented, so we rely on instruments for important information about music-cultures in the remote past and their develop ment. Here we have two kinds of evidence: instruments well preserved and instruments pictured in art. Through the study of instruments, as well as paintings, written documents, and so on, we can explore the movement of music from the Near East to China over a thousand years ago, or we can outline the spread of Near Eastern influence to Europe that resulted in the development of most of the instruments in the symphony orchestra.

Sheet music or printed music, too, is material culture. Scholars once defined folk music-cultures as those in which people learn and sing music by ear rather than from print, but research shows mutusl influence

among oral and written sources during the past few centuries in Europe, Britain, and America. Printed versions limit variety because they tend to standardize any song, yet they stimulate people to create new and different songs. Besides, the ability to read music notation has a far-reaching effect on musicians and, when it becomes widespread, on the music cul Lure as a whole.

One more important part of music's material culture should be singled out: the influence of the electronic media—radio, record player, tape recorder, television, and videocassette, with the future promising talking and singing computers and other developments. This is all part of the "information revolution", a twentieth-century phenomenon as important as the industrial revolution was in the nineteenth. These electronic media are not just limited to modern nations; the)' have affected music cultures all over the globe.

Research into the material culture of a nation is of great importance bucause ______.

A．it helps produce new cultural tools and technology

B．it can reflect the development of the nation

C．it helps understand the nation's past and present

D．it can demonstrate the nations civilization

点击查看答案

第11题

Who won the 2008 World Cup soccer game? What happened at the United Nations? How did t

Who won the 2008 World Cup soccer game？ What happened at the United Nations？ How did the critics like the new play？ Just when an event takes place, newspapers are on the streets to give the details. Wherever anything happens in the world, reporters are on the spot to gather news.

Newspapers have one basic purpose – to get news as quickly as possible from their source, from those who make it to those who want to know it. Radio, television, and other inventions brought competition for newspapers, so did the development of magazines and other means of communication. However, this competition merely stimulated the newspapers to quickly make use of the newer and faster means of communication to improve the speed of their own operations. Today more newspapers are printed and read than ever before. Competition also led newspapers to branch out into many other fields. Besides keeping readers informed of the latest news, today’s newspapers educate and influence readers about politics and other important and serious matters.

Newspapers influence readers’ economic choices through advertising. Most depend on advertising for their very existence. Newspapers are sold at a price that fails to cover even a small part of the production cost. The main source of income for most newspapers is advertising. The success in selling advertising depends on a newspaper’s value to advertisers. This is measured in terms of circulation (发行量): How many people read the newspaper？ Circulation depends, to some extent, on the work of the circulation department and on the services or entertainment offered in a newspaper’s pages. But for the most part, circulation depends on a newspaper’s value to readers as a source of information about the community, city, country, state, nation, and world – and even outer space.

45.According to the passage, the basic purpose of newspapers is to ________.

A.cover the cost of production

B.inform. readers of the latest news

C.influence readers’ economic choices

D.educate readers about important matters

46.What does the author try to tell us in the first paragraph？()

A.Important events take place every day

B.Newspapers should give details to the public

C.Newspapers tell us what happens in the world

D.Reporters should go to the spot to collect news

47.Which of the following is a consequence of competition for newspapers？()

A.Newspapers serve other purposes than reporting news