题目内容
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Some newspapers refused delivery to distant suburbs probably because_________.
A．readers threatened to pay less
B．newspapers wanted to reduce costs
C．journalists reported little about these areas
D．subscribers complained about slimmer products
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News stories give facts, not the author's opinions. Editorials do the opposite, you can expect an editorial to take sides. Some newspaper editorials have a by-line with the author's name, but many newspapers have unsigned editorials. These reflect the opinions of the publisher or editor.
You can be a better reader if you know what to expect in a newspaper. For example, you can expect headlines to omit unnecessary words. You can expect to find the most important facts in the lead paragraph(the first paragraph) of a news story. You can expect important news items to be on the front page. You can expect less important items to be on the inside pages.
Most of all, the more you know about the current news, the more you will understand what is in the newspaper; important stories are generally presented one day and followed up on following days. So, an important way for reading newspapers is reading one frequently.
A good way to read a large newspaper is______.
A．to do some paper-cutting
B．to read it from cover to cover
C．to find separate sections
D．to predict what is inside the newspaper
He was said ______ a gift from her, knowing that it meant a bride.
A．to be refused
B．to refuse
C．to have been refused
D．to have refused
【65】 newspapers regularly print letters 【66】 readers with problems. Along 【67】 the letters there are answers written 【68】 people who are supposed to know how to 【69】 such problems. Some of these writers are doctors; 【70】 are lawyers or educators. But two of the most famous writers of advice 【71】women without special training 【72】 this kind of work. One of them answers letters 【73】 to " Dear Abby". The other is addressed 【74】 " Dear Ann Landers". Experience is their preparation for 【75】 advice.
There is one writer who has not lived long 【76】 to have much experience. She is a girl named Angel Cavaliere, who started writing 【77】 for newspaper readers 【78】 the age of ten. Her advice to young readers now 【79】 regularly in the Philadelphia Bulletin in a column 【80】 DEAR ANGEL.
(61)
A．talk
B．ask
C．tell
D．speak
Like the press in most other countries, American newspapers range from the “sensati onal”, which feature crime, sex and rumor, to the serious, which focus on factual news and the analysis of world events.But with few exceptions American newspapers try to entertain as well as give information, for they have to compete with television.
Just as American newspapers give way to all tastes, so do they also try and apply to readers for all political persuasions.A few newspapers support extremist (过激分子)groups on the far right and on the far left, but most daily newspapers attempt to attract middle-of-the-road Americans who are essentially moderate.Many of these papers print columns by well-known journalists of different political and social views in order to present a balanced picture.
As in other democratic countries American newspapers ca n be either responsible or irresponsible, but it is generally accepted that the American press serves its country well and that it has more than once bravely uncovered political scandals (丑闻)or crimes, for instance, the Watergate Affair.The newspapers dr ew the attention of the public to the fears of the Vietnam War.
1.There are fewer national newspapers in ().
A.Britain than in the U.S.A
B.France than in Britain
C.the U.S.A.than in Britain or France
D.France than in t he U.S.A.or Britain
2.Most American newspapers try to entertain their readers because ().
A.they have to keep up a good relation with them
B.they have to compete with television
C.they have to write about crime, sex and rumor
D.t hey have to give factual news in an interesting way
3.Many American newspapers attract readers of different political tendency by ().
A.supporting extremist groups from time to time
B.inviting middle-of-the-road Americans to write articles for them
C.avoiding carrying articles about extremists
D.printing articles representing different political viewpoints
4.In this passage the underlined word “press” (Para.2) means ().
A.a machine for printing
B.the business o f printing
C.great force
D.newspapers
5.The passage is mainly about ().
A.the characteristics of American newspapers
B.the development of American newspapers
C.the functions of American newspapers
D.the m erits and shortcomings of American newspapers
Newspapers have one basic purpose – to get news as quickly as possible from their source, from those who make it to those who want to know it. Radio, television, and other inventions brought competition for newspapers, so did the development of magazines and other means of communication. However, this competition merely stimulated the newspapers to quickly make use of the newer and faster means of communication to improve the speed of their own operations. Today more newspapers are printed and read than ever before. Competition also led newspapers to branch out into many other fields. Besides keeping readers informed of the latest news, today’s newspapers educate and influence readers about politics and other important and serious matters.
Newspapers influence readers’ economic choices through advertising. Most depend on advertising for their very existence. Newspapers are sold at a price that fails to cover even a small part of the production cost. The main source of income for most newspapers is advertising. The success in selling advertising depends on a newspaper’s value to advertisers. This is measured in terms of circulation (发行量): How many people read the newspaper？ Circulation depends, to some extent, on the work of the circulation department and on the services or entertainment offered in a newspaper’s pages. But for the most part, circulation depends on a newspaper’s value to readers as a source of information about the community, city, country, state, nation, and world – and even outer space.
45.According to the passage, the basic purpose of newspapers is to ________.
A.cover the cost of production
B.inform. readers of the latest news
C.influence readers’ economic choices
D.educate readers about important matters
46.What does the author try to tell us in the first paragraph？()
A.Important events take place every day
B.Newspapers should give details to the public
C.Newspapers tell us what happens in the world
D.Reporters should go to the spot to collect news
47.Which of the following is a consequence of competition for newspapers？()
A.Newspapers serve other purposes than reporting news
B.Newspapers are read by less people than ever before
C.Newspapers have to have entertainment pages
D.Newspapers have to sell at a very low price
48.The most important factor in selling newspapers successfully is to ________.
A.improve the work of the circulation department
B.provide attractive and special services to readers
C.offer more interesting and entertaining information
D.provide valuable information to attract more readers
49.What can we learn about advertising in newspapers？()
A.Advertising adds a lot of value to newspapers
B.Newspapers would not exist without advertising
C.Newspapers depend on advertising to keep going
D.Advertising makes newspapers sell at a good price
What is the course in the passage about？
A．Investigation.
B．Career interests.
C．Public relation.
D．Public affair.
Recently the attack on illiteracy has been stepped up. A world plan has been drawn up by a committee of UNESCO experts in Paris, as part of the United Nations Development Decade, and an international conference on the subject has also been held. UNESCO stresses that functional literacy is the aim. People must learn the basic skills of responsible citizenship: the ability to read notices, newspapers, timetables, letters, price lists, to keep simple records and accounts, to sort out the significance of the information gathered, and to fill in forms.
The major areas of illiteracy are in Asia, and Central and South America. In Africa there are at least one hundred million illiterates, making up eighty to eighty-five per cent of the total population. In Europe the figure is about twenty-four million, most of them is Southern Europe, with Spain, Italy, Portugal, and Yugoslavia heading the list (the United Kingdom has about seven hundred thousand).
According to the estimate, the illiterate population in the world is ______.
A．two hundred and fifty million
B．one hundred million
C．about half of the total population in the world
D．seven thousand million
Finding a good work-at-home job is not easy. Although you see all the online advertising, there aren't that many of them. Those that are available may require that you live in a certain area or spend at least some time in the office. Others may be only part-time jobs. Keep in mind that the skills needed for home employment are similar to those needed for working in an office. You'll also need a home office with a high speed internet connection, phone, fax, computer, printer, and other basic office equipment. To get started, consider your job search as your job. Spend as many hours per week on your job search as you would spend working. If you're looking for full-time work, you should be spending fill-time hours seeking a job. Networking (人际关系) remains the top way to find a job and it does work. Develop contacts—friends, family, even the other job seekers—anyone who might have the information you need. You can take a direct approach and ask for job information or try a less formal approach and ask for information and advice. Contact everyone you know and tell them you want to work from home. You may be surprised by the people they know and the job information they can provide.
According to the first paragraph, it is not easy to find good work-at-home jobs because ______.
A、they are seldom advertised online or in newspapers
B、they may require that you live in a certain place
C、you are always asked to work full-time
D、you need to have a college degree
Section B – TWO questions ONLY to be attempted
Bob Wong was fortunate to inherit some money and decided he wanted to invest for the long term in one or more investments so he would have a higher income in retirement. He was not a specialist in accounting and had little understanding of how investments worked.
Bob studied an investment website which suggested that he needed to be aware of the level of risk in an investment and also that he needed to know what his basic attitude to risk would be. This meant he needed to decide what his risk appetite was and then select investments based on that.
When Bob studied share listings in newspapers, he noticed that they were subdivided into sectors (e.g. banks, pharmaceuticals, mining, retail). He noticed that some sectors seemed to make higher returns than others and he wanted to know why this was. One website suggested that risks also varied by sector and this was partly explained by the different business and financial risks which different sectors are exposed to.
One website said that if a potential investor wanted to know about any given company as a potential investment, the company’s most recent annual report was a good place to start. This was because, it said, the annual report contained a lot of voluntary information, in addition to the financial statements. Bob could use this information to gain an understanding of the company’s strategy and governance. The website suggested that the contents of the corporate governance section of the annual report would be particularly helpful in helping him decide whether or not to buy shares in a company.
Required:
(a) Explain ‘risk appetite’ and ‘risk awareness’, and discuss how Bob’s risk appetite might affect his choice of investments.
(8 marks) (b) Explain ‘business risk’ and ‘financial risk’ and discuss why risks might vary by sector as the website indicated. (8 marks)
(c) Distinguish, with examples, between mandatory and voluntary disclosure in annual reports, and assess the usefulness of corporate governance disclosure to Bob in selecting his investments. (9 marks)
It is said that Lincoln prepared his speech on the train while going to Gettysburg. Late that night, alone in his hotel room and tired out, be again worked briefly on the speech. The next day Everett spoke fast. He spoke for an hour and 57 minutes. His speech was a perfect example of the rich oratory of the day. Then Lincoln rose. The crowd of 15,000 people at first paid little attention to him. He spoke for only nine minutes. At the end there was little applause. Lincoln turned to a friend and remarked, "I have failed again". On the train back to Washington, he said sadly, "That speech was a flat failure, and the people are disappointed".
Some newspapers at first criticized the speech, but little by little as people redid the speech they began to understand better. (76) They began to appreciate its simplicity and its deep meaning. It was a speech which only Abraham Lincoln could have made.
Today, every American school child learns Lincoln' s Gettysburg Address by heart. Now everyone thinks of it as one of the greatest speeches ever given in American history.
In 1868, Abraham Lincoln was ______.
A．very critical
B．unpopular
C．very popular
D．very courteous
