194An advertiser who uses a movie or sports star to endorse a product is trying to use pow
194 An advertiser who uses a movie or sports star to endorse a product is trying to use power.
A. Expert
B. Legitimate
C. Reward
D. Influential
E. Referent
194 An advertiser who uses a movie or sports star to endorse a product is trying to use power.
A. Expert
B. Legitimate
C. Reward
D. Influential
E. Referent
A Expert
B Legitimate
C Reward
D Influential
E Referent
The wine that claims "It’s like taking a trip to France" wants you to think about a romantic evening in Paris as you walk along the street after a wonderful meal in an intimate cart. Of course, you don’t really believe that a wine can take you to France, but the goal of the ad is to get you to think pleasant, romantic thoughts about France and not about how the wine tastes or how expensive it may be. That little word "like" has taken you away from crushed grapes into a world of your own imaginative making. Who knows, maybe the next time you buy wine, you'll think those pleasant thoughts when you see this brand of wine, and you'll buy it.
How about the most famous "like" claim of all, "Winston tastes good like a cigarette should"? Ignoring the grammatical error here, you might want to know what this claim is saying. Whether a cigarette tastes good or bad is a subjective judgment because what tastes good to one per son may well taste horrible to another. There are many people who say that all cigarettes taste terrible, other people who say only some cigarettes taste all right, and still others who say all cigarettes taste good.
The word "like" in an ad often focuses the consumer’s attention on ______.
A.what the advertiser says about the product
B.what magic the product really possesses
C.why the advertiser promotes the product
D.why the product is as good as promised
A.advertise
B.advertisement
C.advertising
D.advertiser
A.暂估发送情况可在Create Advertiser Est查询
B.系统默认自动给boss同步
C.send status表示暂估未同步boss
D.发送失败可通过send按钮手动发送
A.每月2号生成上一个月的广告商账单,周期为一个月
B.单击要确认的Invoice,进入详情进行Confirm操作
C.如有核减,必须全选所有核减才能confirm
D.invoice confirm后无法Cancel
根据以下内容回答题:
One of the most authoritative voices speaking to us today is,of course,the voice of the advertisers. It shouts at us from the television screen and the radio loudspeakers,waves to us from eVery page of the newspaper,signals to us from the roadside bill-boards all day and flashes messages to us in colored lights all night. Advertising has been among England’s biggest growth industries since the war.PerhaDs the reason is that advertising saves the manufacturers from having to think about the customer.At the stage of designing and developing a product,there is quite enough to think about without worrying over whether anybody will want to buy it.The designer is busy enough without adding customer-appeal to all his other problems of man.hours and machine telerances and stress fac-tors.so they just go ahead and make the thing and leave it to the advertiser to find eleven wavs of making it appeal to purchasers after they have finished it,by pretending that it offers status,or attracts、love,or signifies manliness. Other manufacturers find advertising saves them from changing their prodUCt.And manu.facturers hate change.The ideal product is one which goes on unchanged for ever.If,therefore,for one reason or another,some alteration seems calied for—how much better to change the image,the packet or the pitch made by the product,rather than go to all the inconvenience of changing the product itself.
Which of the following can best describe the author‘s attitude toward modem advertising?
A.Interested.
B.Shocked.
C.Disapproving.
D.Approving.