消费者决策制定(Consumer Decision Making)过程可以划分为三个阶段:输入阶段、处理阶段、()。
A.输送阶段
B.下滑阶段
C.结束阶段
D.输出阶段
A.输送阶段
B.下滑阶段
C.结束阶段
D.输出阶段
A.企业内部报告系统
B.市场营销情报系统
C.市场营销研究系统
D.市场营销分析系统
A、C2C:是个人与个人之间的电子商务。c2c即消费者间,因为英文中的2的发音同to,所以c to c简写为c2c。c指的是消费者,因为消费者的英文单词是Consumer,所以简写为c,而C2C即 Consumer to Consumer。代表产品有:淘宝、ebay
B、O2O:即Online To Offline,也即将线下商务的机会与互联网结合在了一起,让互联网成为线下交易的前台。这样线下服务就可以用线上来揽客,消费者可以用线上来筛选服务,还有成交可以在线结算,很快达到规模。代表产品:苏宁、大中、海尔等
C、B2M:指Business to Manager,是相对于B2B、B2C、C2C的一种全新的电子商务模式。B2M相对于以上三种有着本质的不同,其根本的区别在于目标客户群的性质不同.前三者的目标客户群都是作为一种消费者的身份出现,而B2M所针对的客户群是该企业或者该产品的销售者或者为其工作者,而不是最终消费者。也就是说,B2M相当于通过网络寻找中间代理人、分销渠道
D、B2C,是个人对个人的一种电子商务模式
A.引入Partition机制,保证了Kafka的高吞吐能力
B.每个Partition都是有序且不可变的消息队列
C.Partition数量绝对了每个consumer group中并发消费者的最大数量
D.每个Partition在存储层面对应一个log文件
A scientist who wants to predict the way in which consumers (消费者) will spend their money must study consumer behavior. He must obtain data both on the resources of consumers and on the motives that tend to encourage or discourage money spending.
If an economist were asked which of three groups borrow most — people with rising incomes, stable incomes, or decreasing incomes—he would probably answer, those with decreasing incomes. Actually in the years 1947 ~ 1950, the answer was: people with rising incomes. People with decreasing incomes were next and people with stable incomes borrowed the least. This shows us that traditional assumptions (假设) about earning and spending are not always reliable. Another traditional assumption is that if people who have money expect prices to go up they will hasten to buy. If they expect prices to go down, they will postpone buying. But research surveys have shown that this is not always true.
The expectations of price increases may not stimulate buying. One typical attitude was expressed by the wife of a mechanic in an interview at a time of rising prices. "In a few months, "she said, "we' 11 have pay more for meat and milk; we' 11 have less to spend on other things. "Her family had been planning to buy a new car but they postponed this purchase. Furthermore, the rise in prices that has already taken place may be disliked and buyer's resistance may be produced. This is shown by the following typical comment; "I just don't pay these prices; they are too high. " The investigations mentioned above were carried out in America; The condition most helpful to spending appears to be price stability. If prices have been stable and people consider that they are reasonable, they are likely to buy. Thus, it appears that the common business policy of maintaining stable prices is based on a correct understanding of consumer psychology (心理学) .
According to the passage, if one wants to predict the way spend their money, he should
A.rely on traditional assumptions about earning and spending
B.try to encourage or discourage consumers to spend money
C.carry out investigations on consumer behavior. and get data on consumers incomes and money spending motives
D.do researches in consumer psychology in a laboratory
假定有个消费者每月花费固定数额的收入在下述成对商品上:
(1)玉米饼和拉丁舞;
(2)玉米饼和炸土豆片;
(3)电影票和用咖啡豆磨制的咖啡;
(4)乘公共汽车出行和乘地铁出行。
假如上述成对商品中一种商品的价格上涨,说明这对每种商品需求的影响。在各对中,哪些可能是互补品?哪些可能是替代品?
Suppose that a consumer spends a fixed amount of income per month on the following pairs of goods:
a. tortilla chips and salsa
b. tortilla chips and potato chips
c. movie tickets and gourmet coffee
d. travel by bus and travel by subway
If the price of one of the goods increases, explain the effect on the quantity demanded of each of the goods. In each pair, which are likely to be complements and which are likely to be substitutes?
A.有限型决策的成本并不太高
B.常规型决策需要耗费时间很少
C.对于大多数人来说,购买房产属于扩展型决策
D.消费者对于常规型决策的产品通常品牌忠诚度很低